If you take the trouble to make your venue accessible for wheelchair guests and/or other disabled visitors, then make sure you tell them about it in a way that encourages them to visit and recommend to others.
Currently, a search for an independent and accessible venue is a painstaking task. So if you get it right, your guests should be grateful and only too happy to recommend. Social media enables word to pass very quickly.
What pains most is seeing people either paying lip service to accessibility or presenting the information in such an inaccessible way that visitors can't or don't access it. Make it clear and guests WILL bother.
A clear way to display all this information is to set up a webpage called "Accessibility" Link to it from your homepage. You can also put a footer link at the bottom of each page. This makes it easy to find. Then write up clear headings, such as Arrival, Dining, Bedroom & En-Suite, etc.. Then list description, including measurements (such as door widths), level or ramped access, any access facilties or extra mobility equipment, and include photographs for each section. This takes all the guess work out of it for your disabled guests!
Here are a couple of examples of how others have done it:
If you want advice, there are plenty of Access Consultants out there. One chap I would recommend is Brian Seaman at Access New Business. Plus you can have a look at either Tourism For All UK's website or Visit England's information page on Accessibility and Access Statements.
If you want a textbook example of how it can be done, then have a look at this promotional film made by Andy Gilbert at Gilbey Films for the W Hotel, London. Obviously only a handful of organisations will have this kind of money to splash on such a marketing video. However, look past this and learn how clearly features are presented and detailed. Ironically, having made such a great film, I cannot actually find it on their website anywhere! (I've put in a call to the Marketing Manager on 22-November-12.)
This article on The Best Accessible London Hotels shows that people are starting to highlight the issues and give praise where it's due. If anything I would say that the problem is one of disjointedness. But do a little homework, and not only will you see the size of the problem, but you'll also see where to promote your own efforts.
And when you do get it all together, make sure organisations know about you. Here are some you might consider contacting:
I will be happy to link to and promote agency sites which demonstrate genuine and greater accessibility in terms of both clearly presenting the accessibility information and having genuinely accessible places to stay (mot just a filter button which is unreliable).
Here are a few UK places you might like to try:
Also, just a quick aside for any agency sites reading this, I tried booking through one fabulous (for able-bodied people, that is) agency site and both telephoned and emailed for more information. In the end, having heard nothing back - they said they'd email me - I started googling the hotels they were listing as accessible and calling them direct. It was more work for me, but in the end I found one that was great and negotiated a better rate, saving myself money and meaning the agency site missed out on their fee. And the sadness was I wanted to become a regular of that agency site and spend regular money with them, as it would have been so much easier and more pleasurable for me booking each time. Guys... COMMUNICATE. By the way the hotel was Castel d'Emporda, east of Girona in Spain! And although they have a little to learn about displaying the informaton on their website, they have made an effort with accessibility and the receptionist was super helpful on the phone!